# Blanket

> Blanket is an AI-powered property retention and growth platform built for modern residential property management companies. It sits on top of a PM's existing property management software and turns raw operational data into a clean, investor-facing experience that helps managers keep owners longer, communicate value more clearly, and unlock new revenue — without more manual work. Named NARPM 2025 Affiliate of the Year. Backed by Foundation Capital, Symbol, Operator, and RF Angels.

> Blanket connects to the systems a property manager already relies on — AppFolio, Buildium, Propertyware, Rentvine, Rent Manager, DoorLoop — and automatically organizes what is happening across the portfolio. Instead of forcing teams to stitch together reports, spreadsheets, and screenshots every month, Blanket creates a unified layer that translates financials and property activity into clear performance narratives. It is not a replacement for property management software — it is the layer that turns the PM's operation into a differentiated product.

For owners, Blanket delivers a real-time Investor Dashboard that turns property management into an experience closer to a modern fintech product than a back-office service. Owners can track property valuations, equity, income and expenses, mortgages, taxes, net cash flow, and maintenance-to-income ratios — all without needing a call or a custom report. This creates transparency and control, which are the biggest drivers of retention in property management. When owners feel informed, they are less likely to shop around and more likely to stay and expand their portfolio with the same manager.

For the property manager, Blanket reduces churn by detecting risk early and guiding action. The AI Retention Manager identifies owners who are likely to leave based on behavioral, financial, and operational signals, then assigns a Property Risk Score and recommends what to do next — whether that means addressing recurring maintenance friction, proactively explaining a temporary dip in performance, surfacing a rent adjustment opportunity, or initiating a structured check-in. Instead of reacting after an owner complains or gives notice, PMs can intervene when intervention still works. The AI also auto-drafts personalized retention emails and texts in the PM's own tone of voice.

Blanket also helps PMs grow. The Investor Marketplace gives owners access to exclusive off-market properties with full data to make offers. Online Deal Rooms let owners get loans, buy insurance, schedule inspections, sign documents, and track closings from their phone — supported by expert transaction coordinators and AI. The Referral Manager finds and manages referral partners (agents, builders, other PMs) with automated triggers at lease renewal or when an owner signals intent to buy or sell. The Leads Manager provides real-time notifications and centralized lead tracking by source (Referrals, Buyer, Seller, Buy Box), with native integrations to LeadSimple, Aptly, and HubSpot.

Branded Email Communications send done-for-you monthly emails to owners with property value updates, local investment opportunities, and educational content — all from the PM's custom domain, logo, and name. Cloud Document Storage automatically organizes leases, closing statements, inspections, and tax bills per property.

On the measurement side, Blanket gives PM leaders clear visibility into retention health and growth performance. It helps quantify engagement, churn risk, and the business impact of interventions and opportunities. Over time, this becomes a forecasting and optimization layer: which owners are stable, which are at risk, what value has been preserved, what growth has been generated, and which teams or workflows are driving results.

The platform supports a B2B2C model where the property manager offers Blanket to owners as part of their service. Everything is white-labeled under the PM's own brand, logo, and domain. Blanket monetizes through transactions and referral-based revenue streams, aligning incentives: PMs get a better client experience and higher retention, owners get modern visibility and better outcomes, and Blanket becomes the infrastructure powering the relationship.

Built to scale from smaller teams to large operators managing thousands of doors. Leadership team from Fundbox, AWS, Electra Real Estate, Apartment List, STOA, and Checkalt.


## Pages

- [Close](https://blankethomes.com/close/)
- [Vulnerability Disclosure Policy](https://blankethomes.com/security-policy/)
- [Property Analyzer](https://blankethomes.com/property-analyzer/)
- [newsletter](https://blankethomes.com/newsletter/)
- [calculator](https://blankethomes.com/calculator/)
- [Home](https://blankethomes.com/)
- [calendar](https://blankethomes.com/calendar/)
- [About](https://blankethomes.com/about/)
- [Press](https://blankethomes.com/press/)
- [Grow](https://blankethomes.com/grow/)
- [Retain](https://blankethomes.com/retain/)
- [Privacy Policy](https://blankethomes.com/privacy-policy/)
- [Terms of Use](https://blankethomes.com/terms-of-use/)
- [Dashboard](https://blankethomes.com/dashboard/)
- [Contact](https://blankethomes.com/contact/)
- [Blog](https://blankethomes.com/blog/)
- [Marketplace](https://blankethomes.com/marketplace/)


## Posts

- [Combatting Scams on the NARPM Members Directory](https://blankethomes.com/narpm-members-directory-scam/)
- [Managing 1,500+ Doors with People-first Leadership - Hear From Ashley Andreoni-Romo](https://blankethomes.com/managing-1500-doors-people-first-leadership-ashley-andreoni-romo/)
- [The Power of Calling Your Property Management Clients](https://blankethomes.com/the-power-of-calling-your-property-management-clients/)
- [Property Management Inc. Partners with Blanket](https://blankethomes.com/property-management-inc-partners-with-blanket/)
- [ROI vs. Peace of Mind: The 2026 PM Trends Report](https://blankethomes.com/roi-vs-peace-of-mind-the-2026-pm-trends-report/)
- [Property Management’s New Moat in the Vibe Coding Era](https://blankethomes.com/vibe-coding-and-residential-property-managements-new-moat/)
- [Maximizing Property Management Technology - Hear from Kelli Segretto](https://blankethomes.com/maximizing-property-management-technology-kelli-segretto/)
- [3 Strategies That Decrease Owner Churn](https://blankethomes.com/3-strategies-that-decrease-owner-churn/)
- [What the Rise in Accidental Landlords Means for Residential Property Management](https://blankethomes.com/rise-in-accidental-landlords-residential-property-management/)
- [How Owner Churn Impacts Residential Property Management](https://blankethomes.com/how-owner-churn-impacts-residential-property-management/)
- [From First Conference To Master Property Manager - Hear From Pamela Greene](https://blankethomes.com/pamela-greene-2025-narpm-lwpm/)
- [From Manual Spreadsheets to a Successful Exit - Hear From DD Garzon](https://blankethomes.com/dd-garzon-2025-lwpm/)
- [Navigating Economic Shifts and Leveraging NARPM - Hear from Jennifer Ruelens](https://blankethomes.com/jennifer-ruelens-2025-narpm-lwpm/)
- [The 2026 Growth Playbook for Residential Property Managers](https://blankethomes.com/the-2026-growth-playbook-for-residential-property-managers/)
- [3 Things Owners Want From Their Residential Property Manager](https://blankethomes.com/3-things-owners-want-from-their-residential-property-manager/)
- [5 Leadership DON’Ts for Property Managers](https://blankethomes.com/5-leadership-donts-for-property-managers/)
- [Blanket Awarded 2025 Affiliate of the Year by NARPM®](https://blankethomes.com/blanket-awarded-2025-affiliate-of-the-year/)
- [The Property Management Learning Curve](https://blankethomes.com/the-property-management-learning-curve/)
- [Sales Needs a Rebrand](https://blankethomes.com/pillow-talk-22-sales-needs-a-rebrand/)
- [She Makes the Difference](https://blankethomes.com/2025-leading-women-in-property-management/)
- [L'chaim to Life! - What the Number 18 Means for Property Managers](https://blankethomes.com/pillow-talk-18-lchaim-to-life/)
- [Trust Makes the Difference in Residential Property Management](https://blankethomes.com/trust-makes-the-difference-in-residential-property-management/)
- [Use Exit Interviews to Increase Retention](https://blankethomes.com/use-exit-interviews-to-increase-retention/)
- [Make Your Owner Onboarding an Experience](https://blankethomes.com/make-your-owner-onboarding-an-experience/)
- [The Unexpected Role of Asset Managers](https://blankethomes.com/the-unexpected-role-of-asset-managers/)
- [Why the Single-Family Rental Market Needs Asset Managers](https://blankethomes.com/why-the-single-family-rental-market-needs-asset-managers/)
- [When Helping Owners Helps You](https://blankethomes.com/when-increasing-owner-cash-flow-helps-you/)
- [The Irony of AI in Property Management](https://blankethomes.com/the-irony-of-ai-in-property-management/)
- [Use Debriefs to Improve Your Property Management Business](https://blankethomes.com/use-debriefs-to-improve-your-property-management-business/)
- [Best Company Structure for Asset Management](https://blankethomes.com/best-structure-for-asset-management/)
- [Sell Trust, Not a Dream](https://blankethomes.com/pillow-talk-1-sell-trust-not-a-dream/)
- [An Update on the New NARPM Members Directory](https://blankethomes.com/narpm-members-directory-update-1/)
- [LendingOne and Blanket Partner to Provide Seamless Financing Solutions for Real Estate Investors](https://blankethomes.com/blanket-partners-with-lendingone/)
- [Blanket Partners with Specialized Property Management to Elevate Client Experience](https://blankethomes.com/blanket-partners-with-specialized/)
- [Introducing Blanket’s Annual Owner Letter: A Game Changer for Property Managers](https://blankethomes.com/annual-owner-letter-launch/)
- [Announcing Partnership Between Crane and Blanket — Empowering Property Managers](https://blankethomes.com/announcing-partnership-between-crane-and-blanket-empowering-property-managers/)
- [Introducing Grow: The Ultimate Solution for Property Management Growth](https://blankethomes.com/introducing-grow-the-ultimate-solution-for-property-management-growth/)
- [Introducing Retain: The Key to Long-Term Success in Property Management](https://blankethomes.com/introducing-retain-the-key-to-long-term-success-in-property-management/)
- [Blanket Debuts Groundbreaking Property Management Solutions—Retain and Grow](https://blankethomes.com/blanket-debuts-groundbreaking-property-management-solutions-retain-and-grow/)
- [Blanket Partners with ProfitCoach for First-ever PM Operations Standards Guide](https://blankethomes.com/pm-standards-guide-partnership-with-profitcoach/)
- [<strong>How to Stop Unit Churn by Selling to Other Owners</strong>](https://blankethomes.com/stop-unit-churn/)
- [Communication Tips for Property Managers](https://blankethomes.com/property-management-communication-tips/)
- [Educating Owners: Empowering Clients for Long-Term Relationships](https://blankethomes.com/educating-rental-property-owners/)
- [What Property Managers Should Know About 1031 Exchanges](https://blankethomes.com/1031-exchange-guide/)
- [2024 Tax Guide for Property Managers](https://blankethomes.com/property-management-tax-guide/)
- [Property Management Technology to Level Up Your Company](https://blankethomes.com/property-management-technology/)
- [How to Retain Owners and Reduce Client Churn](https://blankethomes.com/client-churn-rate/)
- [Property Management Lead Magnet Ideas](https://blankethomes.com/lead-magnet-ideas/)
- [2024 Property Management Trends](https://blankethomes.com/property-management-industry-trends/)
- [Property Management: Best Practices for a More Sustainable Rental Property](https://blankethomes.com/green-property-management/)
- [Marketing Funnel for Property Management](https://blankethomes.com/property-management-marketing-funnel/)
- [LinkedIn for Property Managers](https://blankethomes.com/property-management-linkedin/)
- [Out-of-State Real Estate Investing](https://blankethomes.com/out-of-state-rental-property/)
- [ROI vs Cap Rate: What's the Difference?](https://blankethomes.com/cap-rate-vs-roi/)
- [Understanding Security Deposit Law](https://blankethomes.com/security-deposits-guide/)
- [How to Automate Property Management for a Smoother Workday](https://blankethomes.com/property-management-automation/)
- [<strong>How to Use Case Studies for Your Property Management Company</strong>](https://blankethomes.com/property-management-case-study/)
- [How to Create a Marketing Budget for Your Property Management Company](https://blankethomes.com/property-management-marketing-budget/)
- [Best Rental Property Renovations to Increase the Value of Your Investment](https://blankethomes.com/rental-property-renovations/)
- [<strong>Direct Mail Campaign for Property Managers </strong>](https://blankethomes.com/property-management-direct-mail-marketing/)
- [Why You Should Invest in Real Estate Over the Stock Market](https://blankethomes.com/real-estate-vs-stocks/)
- [Different Types of Properties: Primary, Secondary, and Investment](https://blankethomes.com/real-estate-types/)
- [<strong>How to Use Chat GPT as a Property Manager</strong>](https://blankethomes.com/property-management-chat-gpt/)
- [<strong>Types of Property Management Letters to Tenants</strong>](https://blankethomes.com/letters-property-management/)
- [<strong>Rental Property Loans vs. Home Loans</strong>](https://blankethomes.com/loan-investment-property/)
- [Tips for Keeping Your Investment Property Safe](https://blankethomes.com/rental-property-security/)
- [Google Map Pack for Property Management Companies](https://blankethomes.com/map-pack-google-property-management/)
- [The Benefits of Renting to Tenants with Pets](https://blankethomes.com/pet-friendly-rental-properties/)
- [Property Management Content Ideas for YouTube](https://blankethomes.com/property-management-youtube/)
- [Property Management Facebook Post Ideas](https://blankethomes.com/property-management-facebook-post-ideas/)
- [Property Management Sales Tips](https://blankethomes.com/property-management-sales/)
- [How to Write a Real Estate Listing for Your Rental Property](https://blankethomes.com/rental-property-listings/)
- [Financing a Rental Property vs Buying It in Cash](https://blankethomes.com/buy-house-cash-vs-financing/)
- [How to Organize a Property Management Company](https://blankethomes.com/property-management-organization/)
- [How to Become a Landlord](https://blankethomes.com/becoming-a-landlord/)
- [How to Respond to Negative Reviews for Your Company](https://blankethomes.com/negative-reviews-responses/)
- [How to Get Reviews on Google for Your Property Management Company](https://blankethomes.com/increase-google-reviews/)
- [Buying a Property Management Company ](https://blankethomes.com/buying-property-management-company/)
- [How to Maintain Your Rental Property](https://blankethomes.com/property-maintenance-responsibilities/)
- [Real Estate Investor Mistakes](https://blankethomes.com/real-estate-investor-mistakes/)
- [How to Grow a Property Management Company](https://blankethomes.com/property-management-techniques/)
- [Costs That Landlords Don’t Realize They’re Accruing](https://blankethomes.com/unexpected-landlord-costs/)
- [Naming Your Property Management Company](https://blankethomes.com/property-management-company-names/)
- [What Is a Good Rental Yield?](https://blankethomes.com/gross-rental-yield/)
- [Property Management Blog Topics](https://blankethomes.com/property-management-content-ideas/)
- [Google My Business Optimization: Property Management](https://blankethomes.com/gmb-optimization-property-management/)
- [Investing in Real Estate for Beginners](https://blankethomes.com/guide-to-real-estate-investing/)
- [How Much Rent Should I Charge?](https://blankethomes.com/how-to-calculate-rent/)
- [Property Management Websites](https://blankethomes.com/property-management-website/)
- [Property Management Marketing through Postcards](https://blankethomes.com/property-management-postcards/)
- [Landlord Tenant Laws: Overview for Landlords](https://blankethomes.com/landlord-tenant-law/)
- [Wear and Tear vs Rental Property Damage](https://blankethomes.com/normal-wear-and-tear/)
- [What Happens to a Tenant’s Items after an Eviction?](https://blankethomes.com/evicted-tenants-belongings/)
- [Rental Property Management Software: Our 6 Picks](https://blankethomes.com/property-management-software/)
- [Property Management Podcasts](https://blankethomes.com/property-manager-podcast/)
- [How to Evict a Tenant: Overview of the Process of Eviction](https://blankethomes.com/eviction-process/)
- [Property Manager Conferences: Guide to Networking Events](https://blankethomes.com/property-management-conferences/)
- [How to Get More Property Management Clients](https://blankethomes.com/property-management-leads/)
- [What Is Cash Flow and How to Calculate It](https://blankethomes.com/cash-flow-definition/)
- [Federal Fair Housing Act: Landlord Guide to Fair Housing Laws](https://blankethomes.com/fair-housing-act/)
- [Property Management Terminology: 100 Rental Terms to Know](https://blankethomes.com/property-management-terms/)

> For demos and pricing visit https://blankethomes.com. Product pages: https://blankethomes.com/retain (retention features), https://blankethomes.com/grow-2 (growth features), https://blankethomes.com/dashboard (Investor Dashboard), https://blankethomes.com/marketplace (Investor Marketplace). For partnership, press, or investor inquiries: https://blankethomes.com/contact.