I’m going to share something you may not have thought of before.
This is a belief I’ve had for a while, but it was confirmed for me during a panel I joined for the AI Alliance Virtual Summit two weeks ago.
No doubt you’ve seen claims online that AI will bring value to PMs by automating certain functions and replacing the humans filling those roles, therefore saving you money.
While AI may someday be good enough to automate entire roles, it certainly isn’t there yet. Even if it does get that good, the value is not in the automation itself.
The real value of AI in property management (and this is the ironic part) is not in making your business less human, but MORE human!
Automation is not the end, but the means. Because by handing over repetitive, mundane tasks to AI, your team will have more time and mental bandwidth to invest in client relationships and manage them to the best of their ability (which is the most important part of your business).
Don’t take my word for it
It’s what Randall Henderson and Sina Shekou said during the panel that confirmed this belief:
“AI is supposed to elevate the human. People still want to be able to pick up the phone and call the owner of the company or manager to get something done when it needs to be done. A lot of my customers, when they’re hitting a massive roadblock, they just send me an email and I respond right away. I have that luxury because I’m shielded [by AI] from all the other stuff. You’re elevating the customer experience by making people available where they need to be” – Sina Shekou.
“Property management is at its core a relationship business. The reason no one’s been able to roll up property management across the country and dominate the space is because people are still choosing a property manager based on the relationship they have. If AI can make it easier to build relationships with your owners, then hell yes, run with that, do that all day long. When you rank the ten reasons a property manager is chosen, number one is the availability of the manager, and honesty and integrity.” – Randall Henderson.
About Blanket
Blanket is transforming the property management industry with its innovative platform that helps property managers grow their portfolios and retain owners. By combining AI-powered insights, automated lead generation, and seamless integration with existing property management software, Blanket provides property managers with the tools they need to succeed. Blanket is backed by leading Venture Capital Funds like Foundation Capital, Symbol, Operator Partners, RE Angels, and industry-leading Angel investors. Together, we’re shaping the future of property management.
