As a property management company, you may not think that you need to have a strong online presence. However, you’d be wrong! Having a solid online presence is a crucial aspect of marketing your company and growing your client base.
One way that many property managers are able to find success with digital marketing is by making blog posts on a regular basis. Including this kind of content in your marketing strategy is an excellent way to reach new audiences, show off your real estate knowledge, and grow your presence online.
However, it’s important to note that just any old blog post won’t attract a wider audience to your property management company’s website. Your approach to this digital marketing method needs to have a real strategy in order to be effective. Create a marketing funnel and focus on high-quality, valuable content, and you will be much more likely to reach new prospective clients in the long run.
While consistently creating high-quality content to grow your property management company may seem like a daunting task, we know that it can be well worth your time and energy.
Don’t know where to start? Keep reading to see our comprehensive guide where we explain why blogging can be beneficial, how to come up with valuable content for your website, and how to validate your content.
3 Reasons to Include Blogging in Your Digital Marketing Strategy
We know that blogging on a regular basis can be a lot of work, and it may not seem worth the effort. However, we can assure you that it is! Here are three benefits that come along with blogging for your property management company:
1. You Can Show Off Your Expertise in the Industry
As a property manager, your job entails being trusted with an extremely valuable investment, so it is important for you to be able to adequately convey your expertise when it comes to your job.
When prospective clients visit your property management company’s website, they’ll not only want to see information about your company, but they will also want to see evidence that you know what you’re doing so they know that they can trust you with their rental property.
If you feature a blog on your website, you will have an opportunity to show prospective clients that you are a true expert in your field and that you will do an excellent job in managing their rental property.
Prospects will see your blog and know that they will be able to trust you with their investments, as your blog will showcase your ability to handle a wide variety of topics and solutions to the problems that often arise in property management.
At the end of the day, clients want to know that you can maximize their return on their rental properties, handle their tenants, and ultimately take care of their property like it is your own. Blogging is an excellent way to touch on all of these topics, and more.
2. An Opportunity to Use Long Tail Keywords
When you are in the process of setting up your property management company’s website, you probably prioritized keywords in order to boost your SEO strategy. Though not as popular, using long tail keywords is another way to rank higher in search engines.
Long tail keywords are keywords or phrases that may get a smaller amount of searches on average, yet are more specific to a smaller audience. Blogging can help you include more long tail keywords in your website.
For example, let’s say that someone owns a rental home in Dallas and they are looking for ways to attract more prospective tenants to their property. They may go to Google and search “How to attract more tenants to my property in Dallas” or “best ways to advertise my Dallas rental property.”
If you happen to have a blog post that touches on this specific topic, your website will be far more likely to show up in a higher ranking of search engines. This helps your SEO and Google search rankings and will increase the traffic to your website, thus increasing your audience.
3. Your Company Can Get More Links
The third reason why blogging can be so beneficial to property management companies looking to grow their business is that it creates valuable content on your website, which can allow you to eventually earn links from other websites.
If you’re familiar with link building, you’ll know that it is one of the most crucial aspects of getting your property management company’s website ranked higher on search engines. By having high-quality, valuable content present on your website, you will be able to reach out to other relevant companies and potentially get a link from them.
Other companies that feature your content will be able to send new viewers over to your website and drive more traffic to your company. This will ultimately grow your audience and online presence.
This is why it is so important to feature high-quality and valuable content on your website, as more companies will be compelled to feature your content if you are able to provide blog posts that consumers will actually be interested in.
Where to Source High-Quality Property Management Content Ideas
While making blog posts on a regular basis for your property management company is an excellent way to increase your online presence and grow your audience, it is absolutely crucial that you are producing content that is valuable to your readers.
Now, we know that this is easier said than done! It can be tricky as a business owner to be consistently thinking of new and interesting ideas for your website’s content. So, to help you, we have provided five resources that you can use to get fresh content ideas on a regular basis.
Quora
If you are not familiar, Quora is a website that allows users to ask questions and get answers from other people on the site. Depending on how good your answer is, you can get points.
To use Quora to your advantage as a property manager, you will have to create an account using a Facebook account or email address. Then, all you have to do is use the “ask or search Quora” feature to ask a question that relates to your property management company.
When using Quora to get new ideas for content, you will want to know exactly who your audience is. So, for a property manager, your target audience should be either landlords or tenants.
For example, if you choose to focus on landlords, you’ll want to search for landlords who are currently self-managing their rental properties and looking for help when it comes to the problems that they may be facing. Use the questions they are frequently asking on Quora to gain inspiration for blog topics.
Regardless of whether you end up searching for landlord or tenant questions, you will be sure to find hundreds, if not thousands, of topics on Quora to draw inspiration from.
Niche Forums
Another way that you can get ideas for great content is by searching for topic ideas through niche forums.
The idea with this approach is to find forums that focus on a specific niche that is relevant to your industry. In this case, you’ll want to find property management or landlord forums and read through all the questions that people in the forum are commonly asking. You can then write blog posts that answer those specific questions.
For example, you can start by searching “landlord forums” on Google. The search results should show you a bunch of different forums that are specific to rental property owners.
Then, you can look through and see what questions people are asking. Let’s say you find a variety of questions such as “What is the best way to find new tenants?” or “How can I advertise my rental property more effectively online?”. You can use these questions as a jumping-off point for your next blog post.
This method is so helpful because there are countless niche forums out there for you to find and learn from. Further, you can make sure that you are writing content that answers questions that people within your target demographic are actually curious about.
Another great resource for content topic ideas is a website called Reddit. This site can be a goldmine for content ideas if used correctly.
On Reddit, there are communities and forums for just about any topic you can think of. This includes property management and rental properties. All you have to do is search for something related to what type of content you’re looking for!
For example, if you search “property management”, you will find multiple groups dedicated to discussing property management as a whole. Going through a property management Reddit group is an excellent way to stay up to date on current trends, all while getting ideas for your next blog posts.
Facebook, LinkedIn, and Google+ Groups
Another way that you can come up with more ideas is by checking popular social media platforms such as Facebook, LinkedIn and Google+ Groups.
Again, your goal when searching through these sites should be to determine what kinds of questions other people in real estate are asking, allowing you to know what kinds of topics people actually want to read about.
For example, on Facebook, you will want to find the “groups” section and search “property management.” Here, you will come across thousands of property management Facebook groups and communities. This is yet another great place to search for questions that people within your community want to know the answers to.
This can be applied to any topic within the real estate industry. You could join groups with property owners who are looking for help managing their homes. You could even get more specific and start to search locally.
For example, if you’re in Houston, you could search “Houston landlords” and see hundreds of local groups that you can join. While these groups can be excellent for gathering content ideas, they can also be a good way to do some local networking and potentially gain clients.
You can also use the same strategies on platforms such as LinkedIn and Google+.
BuzzSumo
The fifth method we recommend for finding inspiration for your blogging content is a paid tool called buzzsumo.com. If you don’t want to pay for this platform, they also offer some results for free that can still be extremely useful.
Through this website, you will be able to search a wide variety of topics related to property management. What makes BuzzSumo so useful is the ability to see which content gets the most engagement from users.
You can then take this research process a step further by reading the articles that come up through your search and thinking about what you would do to make the article better.
What information would you include that is missing from the post? How would you make the post more readable and interesting to a new viewer? Take these ideas and apply your own personal spin on them, making content that is more valuable to readers and ultimately more engaging.
Content Validation
Now that you have gone through the above resources, you may have been able to gather a long list of ideas for blogging content that you can feature on your property management company’s website.
Whether it is your top tips on how to effectively screen tenants, the best ways to market your rental property, or sharing your advice on networking within the real estate investing community, you should be able to identify a wide variety of topics that have the potential to turn into high quality and valuable content for your audience.
But how do you know which topics are worth investing your time and energy in? Which ones will actually attract the attention of new viewers, and which ones will simply end up unnoticed?
Here are five methods that you can use to validate your content and make each blog post count:
1. Google Keyword planner
As a general rule, if you are just starting out when it comes to incorporating a blog into your property management website, your main focus should be on creating content with a high concentration of keywords.
This means that you may want to find a list of keywords that are related to property management and have a high search volume. Then, you can use this list to create blog posts around these topics.
But how can you find out which keywords are the most searched on Google? Well, Google has a keyword planner that can help you gain a better understanding of the search volume of each specific keyword that you are wanting to incorporate into your content.
If a keyword has a high search volume, you will know that there are a substantial amount of people who are interested in that topic. You can start by creating content around it and working from there.
Once you have written some articles that are focused on the most searched keywords that you can find, you will be able to branch out a bit and write about all the topics that you were able to find in your time searching for new ideas.
2. BuzzSumo
As we mentioned earlier, BuzzSumo is an excellent way to gather ideas for new content to post on your property management company’s website. However, it can also be used to validate your content.
Through BuzzSumo, you can gain insight as to what kinds of content have the best performance with viewers based on the level of engagement it has. All you have to do is enter the topic that you are interested in into the search bar.
You will then be shown a long list of articles related to that topic, with the highest-performing posts at the top. If this topic has hundreds of shares, likes, and backlinks, then you will know that it is a topic that your viewers will actually want to know more about.
3. Get in Touch with Your Current Clients
When it comes to reaching a new audience, who better to gain insight from than your current clients? As your target audience, they may be able to provide you with a better understanding of what topics will resonate the most with new viewers.
We recommend doing this over email. Simply send out a quick message to your current clients asking them which topics are the most interesting to them. You can even use Google Forms to make a survey that they will be able to fill out quickly and easily.
All they will have to do is select the topic that they find the most interesting and submit it. Doing this can provide you with valuable information regarding what content you should post next.
4. Twitter Polls
While this option may not be the most obvious, it can be pretty effective if your company has gained any level of Twitter following online. Using Twitter to ask your followers which topics are the most interesting to them can be a great way to validate your content.
All you have to do is create a poll on your Twitter page featuring some of the topics that you are considering making content about. Then, ask your followers to vote on which topics they find the most interesting. Again, this is a great way to gain insight from your target audience.
5. Facebook Polls
Facebook has a large number of resources for you to use when it comes to getting information from your target audience. The most effective way to reach your target audience is by searching for and joining relevant groups and communities on the platform.
Think landlord groups, real estate investing groups, property manager communities, and more like-minded groups that you will easily be able to find with a simple search. Then, make posts in the groups that you have joined that feature polls with the blog topics that you are considering on your website.
Ask your peers in the groups to vote on which topics they think would make the most interesting content for your property management company.
Property Management Blog Topics: Bottom Line
As a property manager, there are many methods that you can use to grow your client list and expand your reach online. If done correctly, blogging can be an excellent way to establish a strong online presence, show off your expertise in your field and engage with your audience.
When you decide to include blogging as a part of your digital marketing strategy, it is important to remain consistent and to produce high-quality content that is interesting to your readers and provides value to their lives in some way. Nowadays, you can even use tools like Chat GPT to generate ideas.
By using the strategies provided above, you should have no problem coming up with plenty of ideas for high-quality content.
