As a modern business owner, there is no denying the power that social media can have when it comes to growing your company. This includes Facebook. By using Facebook regularly and strategically, you can make a definitive impact on the size of your audience, your engagement, and how you are able to interact with clients and prospects.
But how can you use Facebook to help your property management company grow? Well, the main way to achieve this is by posting high-quality, valuable content that keeps your audience engaged. It is crucial to post this content as frequently as possible.
However, the problem that many business owners run into is a lack of ideas for new content. We understand! It can be hard to come up with fresh content to post on a regular basis. That’s why we have written this blog post to help you come up with new ideas for your property management company’s Facebook page.
How Can Posting on Facebook Help My Property Management Company?
You may be wondering, why should I put my time and energy into posting on Facebook? How will this help my property management company? Well, with the number of users who log into Facebook each and every day, there is such a high opportunity to reach new eyes.
Whether you have a goal to increase your clientele, engage with your current clients, or simply build your brand identity and social media presence, having a structured content strategy for the platform will help you get there.
So, if you are ready to start posting on your company’s Facebook page, but need a head start on ideas, we have got you covered. Keep reading to see six content ideas for your company’s Facebook page.
6 Ideas to Post on Your Property Management Company’s Facebook Page
1. Introduce Your Business and Your Team
First and foremost, the best way to engage with your audience online is to let them know more about you. You can do this by using your Facebook page to introduce your team and tell your followers what your business is all about.
On your Facebook business page, there will be an information section that allows you to post details about your company. We recommend filling this section out thoroughly so that anyone who sees your content and wants to know more about you can go and dive deeper into your business.
This is crucial if you want your social media engagement to turn into new clients and increased income.
After updating the information section of your profile, make a post that introduces your company and describes what exactly you and your team provide clients. This information doesn’t have to stop at one post though!
For example, create a “spotlight” post once a month introducing one of your team members to add a more personal touch to your content. Or, you can make a post that features a new vacancy or new properties that you are managing. The possibilities are endless!
2. Engage with Your Followers Through Polls and Contests
Polls and contests can be incredibly useful in amplifying your engagement with your audience and giving your online brand awareness a boost.
For example, posting a giveaway contest on Facebook that users can win by sharing one of your posts or following your page can both keep your current audience engaged while getting your company in front of more eyes.
However, if you choose to do a contest like this, make sure to offer a prize that is actually desirable to property owners or tenants so that your giveaway is successful. This can be simple, like a giftcard to a hardware store or a discount on your services.
We recommend that you avoid doing these posts too often so that they are exciting for your audience.
3. Share Tips and Tricks for Investing in Real Estate and Maintaining a Property
As a property management company, the majority of your audience will most likely be property owners. In order to engage with this demographic effectively, we recommend posting your best tips and tricks that can make their rental properties successful. This will help you stand out as a business that cares about its clients and is an expert in their field.
For example, if your company is based in an area that is particularly cold or rainy, you can write up a short post featuring some tips about the best maintenance practices for the weather. This kind of content is valuable to your audience and will keep them engaged.
4. Share Positive Customer Reviews and Testimonials
In this day and age, most customers will do their research before committing to a company to work with. This involves reading reviews.
Featuring positive client and tenant testimonials on your Facebook page is a great way to show that you are a company that puts your clients and tenants first. Take the time to tell these valuable stories, as it will go far in turning a prospect into a client.
5. Create High-Quality and Engaging Videos to Share with Your Audience
While creating video content may take extra effort and time, it can really be worth it. Video content is the most popular type of social media content at the moment, and we recommend using that popularity to your advantage.
Make videos about your typical work day as a property manager, giving your clients a behind-the-scenes look into your business. Or, next time you host an event, stream it live for your audience so that they can tune in from anywhere and learn from your expertise.
Your videos don’t have to be the most high quality or polished (your smartphone will do the trick!), they just have to prove to your audience that you are a company that regularly engages in your community and the industry at large.
6. Write Frequent Blog Posts to Share Your Expertise
Making regular blog posts and featuring them on your Facebook page is often the best way to share your expertise with your audience. This can also help you drive traffic from your Facebook page to your company’s website, effectively increasing your engagement.
These blog posts can be about anything from maintenance to tenant screening to local real estate regulations. If you create blogging content that is interesting and valuable, it will make your followers intrigued enough to take action, go to your website, and interact with your company beyond the Facebook platform.
After all, the main goal of any social media strategy is to use your online reach to create real-life growth in your company. Creating an incentive for your followers to interact with your company outside of Facebook is crucial to turning your social media success into real-life clients.
Property Management Facebook Post Ideas: Bottom Line
Regardless of your social media goals, having a regular posting schedule filled with high-quality, engaging content for your audience on Facebook will help you get there.
If you have any more questions about how to build your property management company’s social media presence and grow your audience, contact our team at Blanket today!
