If you own a property management company or are planning to start a new business soon, chances are that one of your biggest goals is to grow your business. Like any goal, you will need a plan to help you reach it. Luckily, we can help!
Below, we have written out our top tips to help you grow your property management company in no time. From your online presence to using word-of-mouth advertisement strategies, you’ll be sure to grow your client base and gain an audience by using these tricks.
9 Ways to Grow Your Property Management Company
1. Create a High-Quality Website
A high-quality, professional website for your company should be a facet of your property management business plan. Your website will be your company’s first impression on many potential clients, so it’s important to make sure that it’s a good one!
Your website should have three main purposes: to help clients find you, to help them familiarize themselves with your property management business, and to help them easily contact you.
One aspect of your website that is absolutely crucial to your success is making sure that it is mobile phone friendly. Most Google searches are conducted via a mobile phone, and you must make sure that your website looks good on any device your prospective clients may be using to find your business.
2. Create a Google My Business Listing
Creating a Google My Business listing will help your prospects learn more about your business. All you need to do is make sure that your listing is up to date with the following information:
- The name of your business
- Your business address
- Your company’s phone number and email address.
3. Get Positive Online Reviews for Your Business
Having positive online reviews for your property management business helps prospective clients know that your company is reliable and that they can trust you to handle their investments with care.
That’s why we recommend focusing some of your marketing efforts on gaining a solid amount of reviews on platforms like Google My Business. In order to do this, try emailing your current and past clients asking them to leave a review! Google makes it easy to share a link with your clients to make leaving a review even easier.
4. Create a Referral Program
In a similar fashion, it can be a good idea to ask your current and past clients to refer you to other landlords that they might know who are in need of a solid property manager.
To give property owners you work with an incentive to spread the word, try implementing a referral program. This can be any offer that encourages your property owners to tell others about your business.
For example, you can offer one month of your property management services at a discounted rate if they refer a client who works with your property management business. Get creative with it, because you never know which method will work the best!
5. Make Your Expertise Known
One way to convert your leads into new property owners to work with is to make sure that your website clearly displays your credits, certifications, and awards in order to build trust with your audience. For example, if your company is a part of associations such as NARPM, make it clearly visible on your website!
Not only can this help set you apart from other property management businesses in the area, but it also makes it clear to potential clients how serious you are about your business and participating in the property management industry.
6. Build Your Social Media Presence
Like many people, your future clients are most likely spending a significant amount of their time online. This means that you may want to invest some time into growing your online presence.
While social media on its own may not earn your company the most doors, it can be a remarkable tool for building your brand awareness and getting your property management business in front of a larger audience.
We recommend using your social media platforms to bolster your property management business plan. Social media can act as a support to your other online marketing efforts. By posting high-quality content such as blog posts, videos, and property owners’ testimonials, you will be able to allow viewers to get to know your company on a deeper level.
7. Start a Blog on Your Company’s Website
One way to grow your online audience and boost your rankings on Google searches is to incorporate a blog into your company’s website. This will help you fully display your expertise in your field and help anyone who visits your website fix common issues.
Be sure to cover common property management and landlord topics that your audience will find valuable. Here are some ideas to help get you started:
- What does a thorough and effective tenant screening process look like?
- When should I hire a property manager?
- How can I lower my rental property expenses?
By answering these common concerns directly, you will be creating a relationship with your audience that allows them to trust your expertise and be more inclined to reach out for more help.
8. Use SEO to Grow Your Audience
Search engine optimization, also known as SEO, will be one of your most powerful tools when it comes to growing your business. But what exactly does it do?
SEO allows your company to rank higher on Google searches, which will ultimately bring more eyes to your business. Studies show that over 50% of searchers will choose a business that lands in the top three positions of their Google search.
If you want property owners to find your property management business instead of other property management companies, you will want to invest time and money in your SEO strategy.
9. Invest in Online Marketing
Paid online advertisements on websites such as Google or Facebook can drastically increase the number of eyes on your company’s website.
For example, using paid Google Ads can help you instantly get your property management company’s website to the top of any relevant Google searches. While this may cost you some money, it is often worth it if it means your company is able to grow your audience quickly.
Google Ads have been able to help countless companies drive traffic to their website, and the platform can serve as a very useful tool if you have the budget for it.
Similarly to Google, Facebook ads can be extremely worth the investment if you are able to use them strategically. As long as you know your target demographic on the platform, you should have no problem gaining a larger audience through paid ads.
We recommend using paid ads through both Google and Facebook as both platforms offer their users a full spectrum of data that can help you track the effectiveness of your ads. This allows you to keep adjusting your online marketing efforts as you go, helping your company grow more and more over time.
Bottom Line
At the end of the day, if you want to follow in the footsteps of successful property managers, it is crucial that you invest time and energy into your business’s growth. From paid ads and marketing to growing your social media presence, these tips should help you get started.
If you have any further questions regarding the best ways to grow your property management company, our team at Blanket is here to help! Contact us today.
