Questions, answered.

Yes - an AI-native one, built specifically for property management. The difference from the CRM you know is that Blanket’s AI does the work - drafting, triaging, following up - instead of just storing records. And if you already run a CRM, Blanket overlays it rather than replacing it: your data syncs in, stages sync back.

Residential property management companies - from a few hundred doors to many thousands. If your business lives and dies on winning owners, keeping them, and growing revenue per door, Blanket was built for you. Your owners benefit too, but they experience it entirely as your brand.

Completely. Every owner-facing surface - dashboards, reports, emails, your investor marketplace - carries your logo, your colors, and your name. Owners never see Blanket; they see a property manager who leveled up.

Super CRM is the AI-native system of record - pipelines, contacts, properties, unified inbox, automation, and reporting in one place. It’s the foundation because everything else runs on it: the AI agents can only do superhuman work when they see your full business context. It’s free and included with every plan, and it overlays the CRM you already use.

Your AI business development machine. It finds owner leads, replies to every inquiry instantly, qualifies and nurtures prospects, and books meetings for your team - powered by Property Analyzer, Lead Finder, Lead Boost, and Referral Manager. The outcome: more signed management agreements without hiring another BDM.

Your AI retention agent. It watches every property and owner around the clock, flags churn risk before owners think of leaving, and drafts proactive, branded communications your team approves and sends. Owners get an Investor Dashboard and real answers about their investment - and you get 5-star reviews while you sleep.

A branded marketplace for investors - a feature inside Super Broker, not a separate product. It puts your listings and exclusive off-market inventory in front of your owner base, matches investors to the right deals automatically, and nurtures every prospect under your brand. It’s how your management business becomes a brokerage business.

Same platform, clearer names. Close is now Super BDM, Retain is Super PM, and Grow is Super Broker - each named for the AI agent doing the work. The Bundle brings all three together, and Super CRM was added as the free foundation under everything.

No. Blanket overlays the CRM you already run - your data syncs in from day one and pipeline stages sync back, so the boards your team relies on stay live. Keep your tools as long as you want; many teams eventually consolidate into Blanket, but that’s your call, on your timeline.

LeadSimple is a strong workflow engine, and most teams that use it run their tenant-side operations on it well - leasing, maintenance, turnovers. Blanket works the other side of the business: the owner relationship. Winning owners, keeping them, and growing their portfolios. And where LeadSimple routes the work to a person, Blanket’s agents do it - answering the inquiry, enriching the lead, preparing the review, writing the follow-up. Plenty of our customers run both.

No, and it is not trying to be. Aptly is strong at tenant-centric workflow and communication, and teams who have built their operations around it should keep it. Blanket handles the owner side - and brings tools Aptly does not have: Lead Finder for sourcing owners, Property Analyzer for winning them, the Investor Dashboard and Asset Management Dashboard for keeping them, and the Investor Marketplace for growing them. The AI agents then work all of it for you.

PM software: AppFolio, Buildium, Propertyware, Rentvine, Rent Manager, and DoorLoop. CRM and sales tools: LeadSimple, Aptly, and HubSpot. Data flows in automatically and syncs back - and if you run something else, ask; the list keeps growing.

You’re live in about 10 minutes - connect your PM software, import your CRM, and your data is on screen. Most teams are fully configured, branding and automations included, within a week. No implementation project, no consultants.

Yes - Blanket partners with PMI, and franchise offices join under dedicated network terms with their own onboarding track. If you’re a PMI office, reach out and we’ll route you to the network program.

Super CRM is free with every plan. The three plans - Super BDM, Super PM, and Super Broker - each start at $299/mo, and the Bundle brings all three together at custom pricing sized to your book. A quick call gets you an exact figure.

Really. Super CRM is the foundation the whole platform runs on, so it’s included with every plan at no charge - full pipelines, contacts, unified inbox, automation, and reporting. We make our money when the AI agents make you money.

You have full control. By default, every message the AI drafts waits for your team’s approval before it sends - you see exactly what your owners get. As trust builds, you decide how much runs automatically; autonomy is a dial you open, never a default we set.

No. Blanket works under your brand with your team in the loop - messages go out from your company, reviewed and approved by your people. We build AI that makes your team superhuman, not AI that impersonates humans.

Yes. Everything is encrypted in transit and at rest, your data stays yours, and it’s never sold or shared. Your owners’ information exists to make you a better advisor to them - nobody else touches it.