Looking for Leads?

This issue of Pillow Talk, our weekly newsletter, went out by email on September 1, 2026. Get the next one.Editor's note, October 2026: This issue describes Blanket as it was when it was sent. Product names, packages and features have changed since, and some work differently today.

Hey friend,

Sagi here, Co-founder and CTO of Blanket.

Welcome to edition #7 of Pillow Talk Innovations, the newsletter where I share Blanket product updates, new releases, and explain the tech that powers them.

Looking for Leads?

Recent reporting shows that more than 1.5 million Single-family Rentals left the market between 2016-2023. In addition, the nation’s inventory crisis endures (with no end in sight), and current market conditions are converting a multitude of rentals to owner-occupied. These factors and others have driven management lead volume down across many markets in the US. According to data from RentScale:

• 2023 saw average monthly leads of 28.6
• 2024 saw 21.1
• the 2025 average was just 15.7.

This lines up with what we’re hearing. Just about everyone across markets and operator sizes tells us that “lead flow has dried up,” property management owner leads are getting more expensive, and lower quality. Sales teams are feeling the pressure to find new lead channels and squeeze more out of current ones. The days of leaning on inbound are over. Any lead gen strategy worth its salt today needs a balance of inbound and outbound tactics.

Queue our two lead gen solutions: Lead Finder and Lead Boost! More below:

Lead Boost (Pay-if-they-sign Inbound)

Lead Boost is our inbound lead gen program for Blanket partners. As the heading says, you only pay if they sign a PMA. So there’s zero risk. PLUS, we charge a flat fee for all leads, so ROI is easy to anticipate.

Here’s what you need to know:

• High-Intent Owners, Pay Only On Close: We send you owner leads who are actively shopping for a property manager. These are owners who’ve requested information through one of our partners. You only pay when one signs.
• Billed Instantly via Your CRM: Lead Boost integrates directly with your CRM. The moment you mark a lead “closed won”, our system bills you. No monthly reconciliation. No lead-tracking spreadsheets.
• Improvement Loop: Lead Boost gets better the longer you use it. Every accept, reject, or close teaches it what leads best suit you.

Get Started with Lead Boost

Lead Finder (Outbound on Autopilot)

Most prospecting tools on the market are built for off-market investors and wholesalers. The vocabulary, defaults, and signals assume you’re flipping houses. Lead Finder is built for the person inside a PM company whose job is winning new doors.

Here’s how Lead Finder works:

#1. Auto-build Service Areas

We designed Lead Finder to be as hands-off as possible. Just define your service areas once (city, ZIP, county, or radius around an address) and scan them on demand. You never have to build from scratch. Your BDMs can share markets, or build their own. Lead Finder can also auto-build your service areas based on areas you already manage.

#2. Advanced Filters

Lead Finder surfaces 25+ motivation signals like self-managers, out-of-state investors, fresh landlords, owners with multiple unmanaged doors, and more. These are the signals that actually correlate with signing a PMA.

When you initiate a scan, Lead Finder progressively widens its search across four passes, starting from the most motivated, narrowest match (absentee + individual-owned + motivation signal), and widening as needed if the filter is too restrictive. Each opportunity is tagged with the applicable indicators, then we combine all of them into three simple scores so BDMs can sort, work, and move on.

#3. Smart Ranking

After motivation signals are combined and a score is produced, opportunities are then ranked according to the three factors that determine the quality of the opportunity:

• Priority — how hot is this lead right now
• Match — how well does it fit your service area
• Value — how big is the opportunity

#4. Accurate Info

Reveal phone and email for any owner with a single click. Browse, score, and qualify for free. Only pay when you’re ready to reach out. Every reveal flows through compliance gating so your team stays on the right side of TCPA.

I Want to Find Leads

Good night 😴

Sagi Medina
Co-founder, CTO