Retain

This issue of Pillow Talk, our weekly newsletter, went out by email on August 11, 2026. Get the next one.Editor's note, October 2026: This issue describes Blanket as it was when it was sent. Product names, packages and features have changed since, and some work differently today. By default, every message the AI drafts waits for your team's approval before it sends. The live events mentioned in this issue have already taken place.

Hey friend,

Sagi here, Co-founder and CTO of Blanket.

Welcome to edition #4 of Pillow Talk Innovations, the newsletter where I share Blanket product updates, new releases, and explain the tech that powers them.

First, Something Free

42 Broker/Owners showed up for our free live event last week with Property Management University!

We’re hosting FREE role-specific events for your team this month. These two events are all about generating buy in. So send the links to your team so they can register!

• Tuesday, August 18th, For BDM Teams - Love at First Impression: Close More Leads and Win the First 30 days
• Tuesday, August 25th, For PM Teams - From Service Provider to Trusted Advisor

We’ll cover the role-specific basics of Owner Experience Management, and walk through how to enroll in the certification course.

ICYMI: Retain

One of Blanket’s flagship packages is Retain, our owner retention software for property management. We’ve made several upgrades over the years, including recently-released Super PM, the AI Client Relationship Manager (more below), but the core purpose remains the same: Keep clients happy.

In case you missed them, here are the solutions inside Retain that help PMs stop losing doors.

Super PM

Super PM is the AI Client Relationship Manager built for property managers. It’s been in the hands of PMs for a few months now, and these are the use cases we hear most:

• Automated Workflows. One partner is using Super PM to reduce the number of questions their team gets from owners about their monthly statements by generating plain-language explanations they include with the statement.
• Owner-ready Visuals. Super PM can turn property data into owner-ready visuals in seconds. Prompt Super PM to create a vacancy report based on the last 12 months, and then turn it into an aesthetically pleasing infographic that wears your brand you can share with owners.
• On-demand Analysis. During a renewal, one partner wanted to see how different rent concession amounts would impact the property’s performance for the year. They prompted Super PM to adjust the pro forma based on different amounts so they could decide the best course of action to get the unit leased and keep the owner happy.
• Tailored Action Plans. Based on your internal retention policy and the owner’s preferences, Super PM will diagnose a property issue, like a vacancy, and suggest a plan that retains the owner.

I Want to Learn More About Super PM

Asset Management Dashboard

The Asset Management Dashboard provides a high-level look at the health of your entire portfolio. Use it to handle annual client performance reviews like an Asset Manager with property values, equity, NOI, cash flow, maintenance-to-income ratios, and more.

The AM Dashboard is also great for identifying portfolio opportunities:

• Identify opportunities for optimization and work with owners on selling underperforming properties or 1031 exchanging for better ones.
• Identify cashflow or equity ‘rich’ owners and guide them through their next property acquisition or property upgrade.

Branded Investor Dashboard

The Investor Dashboard wears your brand and gives owners 24/7 access to real-time property performance insights from anywhere. It’s like an investment app for their rental portfolio. There is ZERO manual data entry to get it up and running. We pull each owner’s property data automatically from your PMS, public records, and leading data providers. You don’t enter a thing, and neither do owners.

This is one of the first features we ever built because it gets owners to start thinking like investors. When you put appreciation and equity right in front of them, suddenly it’s not all about cash flow. Suddenly, they can see the long-term picture of SFR investing and because you gave it to them, they begin to view you as an advisor.

Automated Email Communications

Our automated email communications increase positive touchpoints with owners by sending them monthly property value updates, how-to platform guides, educational tips, and more.

Every email wears your brand: your domain, your logo, your name, your tone. Owners get a relationship, you get the credit. You don’t have to write a word, and you can see exactly what your owners receive.

I Want to Sign up for Retain

Good night 😴

Sagi Medina
Co-founder, CTO