The Industry's First Client Success Certification

This issue of Pillow Talk, our weekly newsletter, went out by email on July 30, 2026. Get the next one.Editor's note, October 2026: This live event took place on August 4, 2026.

Hey friend!

You’re invited you to a free live event I’m co-hosting with Jason Wolf of Property Management University!

LIVE EVENT: From Lead to Loyal

You’ve invested in the resident experience for years. It’s time owners had their turn. That’s why we’ve partnerd with PMU to create the Owner Experience Management Certification - the industry’s first Client Success training program 🎓

This certification helps firms get more out of the owner relationship and differentiates your PMC by proving you’re invested in the owner’s success.

Join Jason Wolf and me for a free event to learn how your firm can get Client Success Certified.

• Next Tuesday, August 4th
• 1pm ET | 12pm CT | 10am PT
• Online Event

Save Your Seat

What You’ll Learn

During the event, we’ll cover the Owner Experience Management framework. You’ll walk away with a better understanding of:

• The Differentiator - Why Client Success is more than quality service and how it differentiates your PMC.
• Creating Lifelong Clients - How to earn loyalty by creating win-wins at each of the 6-stages of the Owner-PM Relationship.
• Persona-based Playbooks - Learn the 3 owner personas, how each thinks, and what gets them to sign.

We’ll also talk about what’s inside the Certification and how to earn it:

• The 3 role-specific tracks
  • Broker/Owner & Executive
  • Business Development
  • Property Management
• The firm certification process
• How to enroll and earn your owner-facing credentials

Can’t Make it? We’ll Send you the Recording

For Registrants Only

Registering for this event makes you eligible for two bonus offers:

➕ A free Blanket solution (We’ll reveal the solution during the event 👀)

➕ $1,000 in Property Management University credits

See You in the Zoom Room!

I authored each course inside this certification using my experience leading acquisitions and business development for a national Build-to-Rent operator. In that role, I closed over $150 million worth of acquisitions for over 1,000 individual SFR investors from all over the world. I talked to SFR owners every single day, and I learned what they love, what they hate, and what makes them sign.

I want to share my knowledge with my property management friends, which is why we’ve partnered with Property Management University to create this certification!

Sign Me Up

Good night 😴

Lior Abramovich
Co-founder, CEO