Are you looking to expand your property management company’s reach? The truth is, in our current day and age, any business owner should know the importance of having a solid online marketing strategy if they want to reach their true potential. This includes property management companies!
One excellent platform that can help you grow your audience is YouTube. This is a platform that is all about using high-quality and engaging video content to get in front of new eyes and strengthen your online presence.
As a property manager, there are endless possibilities when it comes to creating great content within your niche. However, we know that it can be difficult to come up with new and exciting content on a regular basis, especially if you are just starting out.
In this blog post, we will give you six solid ideas to get you started on your journey of turning YouTube into a platform that can take your property management company’s online presence to the next level.
So, Why YouTube?
You may be wondering, what makes YouTube so special? Why should I be investing my time and energy into creating content for this specific platform when there are so many others?
In the grand scheme of things, YouTube is just one pillar that can help support a strong digital marketing strategy. However, if used correctly, it can be an extremely effective one.
With over 100 million active users every day, using YouTube can help your property management company get in front of more clients and tenants, leading to more business for you. Video content is one of the best ways to truly connect with prospects!
Not sure where to start? Luckily, we have got you covered. Keep reading to see 6 of our best ideas for video content that you can create for your next YouTube video.
5 YouTube Video Ideas for Property Management Companies
1. Tutorials
Many users turn to YouTube to find educational content on various topics, and this can easily be applied to all things real estate. The fact is, hundreds of new viewers will be searching for content that can give them the best tips and tricks for any given niche, and it is up to you to fill that need!
As a property manager, you can create educational videos and tutorials about anything that has to do with rental properties or real estate, and you can use whatever format you like.
For example, you can create an eye-catching animated video that explains to new rental property owners how they can find fresh and innovative ways to maximize the return on their investment.
Or, you can make a video that simply breaks down the landlord-tenant laws in your area, helping new landlords better understand the regulations. As long as you understand your target audience and know what information they will find most valuable, the possibilities are endless!
2. Introduction Videos for Your Company and Team
Regardless of how big your company is, your brand is most likely made up of people who love what they do and have a unique perspective on property management and the real estate industry as a whole. Between you and your team, you probably have endless stories and insights to share, so why not share them on YouTube?
In order to be a truly successful property manager, it is crucial that you are able to build a strong and consistent personal relationship with your clients. YouTube can also help increase your organic traffic and improve SEO.
By adding your own personal flair to your online content, you can speed that process up and foster a unique first impression by featuring your team’s stories and insights on your YouTube channel.
3. Client and Tenant Testimonials
Many prospective clients will be in search of positive reviews of your property management company before deciding to contact you. Reviews go a long way in this day and age, so featuring some positive client and tenant testimonials on your YouTube channel could very well be the difference between a new client and a scroll away.
As for the testimonial video itself, you can always get creative and incorporate your own personal flair. If your tenants and clients are comfortable with it, you can even include footage from inside one of your managed properties to give prospective clients a real-life glimpse into the way your company works. The more detailed, the better!
4. Answering Frequently Asked Questions
Aside from making tutorials, you can make educational FAQ videos to answer the most common questions and concerns that tenants and landlords may have about property management. This can be a shorter format, as this kind of content can be valuable even if it is only five minutes long.
In a series of short videos, you can take questions that you find either on popular forums (Facebook groups, Reddit, etc.) or even in your own comment section and answer them quickly and concisely. Here, you can make content that includes information that you know people are actually interested in.
At the end of the video, try including a call to action to help you drive traffic to your company’s website. For example, offer a free consultation to anyone who is looking to find a new and better way to manage their rental properties.
It is crucial to use this as an opportunity to lead new viewers to a designated landing page where they can learn more about your property management company and actually be converted into real-life clients.
Further, having these videos at our disposal can save you lots of time. Rather than having to respond to each and every client question that you receive, you can send them to your YouTube channel to find most of the answers they are looking for.
5. Videos Featuring Your Property Listings
Have a vacant property that you need to fill ASAP? Try making a video tour of the home and posting it to your channel!
Here, you’ll want to highlight all the best features of the property and make it look like a place that new tenants can truly call home. Make the space look warm and inviting, showing any new appliances, upgrades or renovations that you may have done in preparation for getting a new tenant.
Really take the time to show off your excellent work!
While the obvious benefit to this kind of content is that you will be able to find a new tenant faster, it will also show new property owners that you take your work seriously.
Walkthrough videos of your vacant properties can give prospective clients a more complete picture of how you work, the different kinds of properties you manage, and how much care you put into them.
Bottom Line
So, think you’re ready to launch your new YouTube channel? With the ideas listed above, you can really optimize the platform and use your page to generate tangible traffic to your company website, converting leads along the way.
If you want more tips on just how to use YouTube and other social media platforms to give your property management company the boost that it needs, our team at Blanket is here to help! Contact us today.
