Introducing Innovations

This issue of Pillow Talk, our weekly newsletter, went out by email on July 3, 2026. Get the next one.Editor's note, October 2026: This issue describes Blanket as it was when it was sent. Product names, packages and features have changed since, and some work differently today.

Hey friend,

Sagi here, Co-founder and CTO of Blanket. I’m taking over this Pillow Talk edition because today, I’m launching a brand new weekly series…

Introducing, Pillow Talk Innovations!

Starting next week, every Tuesday I share Blanket product updates, new releases, and explain the tech that powers them.

For this first ever edition, I’m introducing our newest release, Lead Finder, our outbound prospecting solution built specially for property managers.

Introducing Lead Finder

We’re hearing from just about everyone across markets and operator sizes that “lead flow has dried up” and property management owner leads are getting more expensive + lower quality. Sales teams are feeling the pressure to find new lead channels and squeeze more out of current ones. The days of leaning on inbound are over, and we’re entering the era of outbound.

Queue Lead Finder. You give us your service areas, we give you the owners most likely to need a property manager, ranked and ready to work. It has four key features you can read about below.

See it Live

1. Auto-build Service Areas

We designed Lead Finder to be as hands-off as possible. Just define your service areas once (city, ZIP, county, or radius around an address) and scan them on demand. You never have to build from scratch. Your BDMs can share markets, or build their own. Lead Finder can also auto-build your service areas based on areas you already manage.

2. Advanced Filters

Most prospecting tools on the market are built for off-market investors and wholesalers. The vocabulary, defaults, and signals assume you’re flipping houses. Lead Finder is built for the person inside a PM company whose job is winning new doors. It surfaces motivation signals like self-managers, out-of-state investors, fresh landlords, owners with multiple unmanaged doors, and more. These are the signals that actually correlate with signing a PMA.

When you initiate a scan, Lead Finder progressively widens its search across four passes, starting from the most motivated, narrowest match (absentee + individual-owned + motivation signal), and widening as needed if the filter is too restrictive. Each opportunity is tagged with the applicable indicators, then we combine all of them into three simple scores so BDMs can sort, work, and move on.

3. Smart Ranking

After motivation signals are combined and a score is produced, opportunities are then ranked according to the three factors that determine the quality of the opportunity:

• Priority — how hot is this lead right now
• Match — how well does it fit your service area
• Value — how big is the opportunity

From there, your team can work them. Every opportunity has a status: Active, Saved, or Archived, so your team never duplicates outreach.

4. Accurate Info

Reveal phone and email for any owner with a single click. Browse, score, and qualify for free — only pay when you’re ready to reach out. Every reveal flows through compliance gating so your team stays on the right side of TCPA.

If an opportunity is a match, one click pushes it into Blanket’s lead manager. Blanket’s lead manager integrates with the CRMs your team already uses, so opportunities don’t get stranded in another tool. Want to know what to pitch? One click opens a full Property Analyzer report on that owner’s property comps, rent estimate, the whole sales narrative on one sheet ready to send to prospects.

Book a Call to get Started

Good night 😴

Sagi Medina
Co-founder, CTO