Property Management's New Endeavor

This issue of Pillow Talk, our weekly newsletter, went out by email on April 20, 2026. Get the next one.Editor's note, October 2026: This issue describes Blanket as it was when it was sent. Product names, packages and features have changed since, and some work differently today.

Hey friend,

Special edition of Pillow Talk coming at you tonight because there are big changes happening at Blanket 👀

The team has been working hard behind the scenes conducting pre-flight checks before launching a new endeavor to help property managers capitalize on the biggest opportunity of the coming decade💰🚀

The Opportunity

Traditionally, PMs have competed on price. Doing more for less was the differentiator.

The result?

👎Thin margins prevent investment in service

👎Owners feel like an afterthought rather than a valued client

👎Retention emerges as a major industry challenge

👎Property managers leave tons of money locked up in an unoptimized and short-lived owner experience

The owners left feeling like an afterthought are the same mom-and-pop landlords who own 98% of single-family and small multifamily properties. Most are accidental landlords or amateur investors with little-to-no real estate experience. Yet, these owners have no one to guide them through their ownership journey. They’re making financial decisions that impact the most valuable asset they’ll ever own without the help of a trusted professional. They’re flying blind 🤯

That gap is the opportunity. And there is no one better-suited to fill it than property managers because of their long-term alignment with the well-being of the assets they manage.

Property Management’s New Endeavor

To capitalize on this opportunity, property managers must begin a race to the top and differentiate on value.

Just in time for Broker/Owner, this Thursday we’re releasing an all-new solution that will help PMs do just that – as well as solve the owner churn problem that’s plagued the industry for years.

Here’s a sneak peak:

• ORIGIN: Property managers are stretched thin due to balancing the work of client relationship manager, operations coordinator, vendor manager, and compliance across 100+ accounts, leading to a decline in communication and dropped balls, which erodes trust and builds frustration on both ends.
• DESTINATION: Property managers deliver a 5-star experience with the help of a 24/7 co-pilot that absorbs the analytical, communication, compliance, and project management work that used to slow them down. With asset management expertise and premium data at their finger tips, PMs can talk like asset managers overnight and make recommendations with confidence.

More in Thursday’s edition of Pillow Talk 👀😉

Good night 😴

Lior Abramovich
Co-founder, CEO