This issue of Pillow Talk, our weekly newsletter, went out by email on September 17, 2026. Get the next one.Editor's note, October 2026: This issue describes Blanket as it was when it was sent. Product names, packages and features have changed since, and some work differently today. By default, every message the AI drafts waits for your team's approval before it sends. Today, unlimited pipelines come with Super Broker and the Bundle, and the number of users depends on your plan.
Hey friend,
Welcome to the 54th weekly edition of Pillow Talk! This is where I share my unfiltered thoughts on life, business, and property management.
This week, I’m unveiling the brand new Blanket 👀
Come Critique Our New Website!
If you haven’t noticed, we’ve been a bit relaxed with our brand standards since the start of the year. We’ve used a lot of different creative themes, mascots, colors schemes, etc. My joke (which is actually true) is that we’ve been “testing.” We’re up to some pretty new and exciting things at Blanket, and so we wanted a new and exciting look to go with it.
Well, the tests are over. Our new website is live!
We Built it with AI
We built this website completely in-house with Claude and Figma. From start to finish, it only took about 4 weeks! We didn’t hire an agency or designer for any of it, not even for the creative.
As with most things built with AI, it’s not perfect yet. So I’d really appreciate it if you took the time to look it over and then reply here with any typos, glitches, or just anything you think could be better. Consider it a crowdsourced bug hunt 🐛
Thanks in advance! 🙏
Meet Your AI Workforce
On the website you’ll see our new mascots, the Supernauts! They’re the AI agents that take your business to the moon 🚀
#1. Super CRM
Super CRM is our latest release. It’s the first AI-native CRM built specially for property managers. Other CRMs focus on the tenant, but Super CRM is owner-centric.
Here’s why you’ll love it:
- One-click Migration. One click brings your existing pipelines, workflows, custom fields, contacts, and deals over from the CRM you use today. No six-week implementation.
- Speak Your Workflows into Existence. Describe what you want in plain language and watch Super CRM assemble whatever pipeline or workflow you want. No consultant required.
- Unlimited Everything. Unlimited users, pipelines, custom fields, and contacts. Add your team and scale your ops without added costs.
#2. Super BDM
Super BDM is the AI Sales Agent for property managers that wins more doors at half the BDM hours.
Superpowers include:
- Personalize Inbound. Every inquiry that hits your website, your ads, or your referral partners gets answered in under a minute, enriched, qualified, and booked before your competitor picks up the phone.
- Intelligent Outbound. Super BDM finds the owners most ready to sign, builds the list, and works it. Outbound stops being the thing nobody has time for.
- Winning Sales. From first conversation to closed deal, Super BDM does the prep, brings the proof, and involves your team when needed.
#3. Super PM
Super PM started it all. We launched Super PM in March (this post is a good example of one of our early creative tests). Super PM is the AI Owner Relationship Manager for property managers.
Super powers include:
- Asset Management. Super PM monitors and analyzes property performance across vacancy, cash flow, appreciation, ROI, and more.
- Relationship Management. Know exactly which owners are happy, which are at risk, and which need your team’s attention today.
- Contextualized Communications. Every email, update, and reply feels hand-written by your best team member because Super PM knows the full client history.
#4. Super Broker
Super Broker is an AI brokerage agent that sources inventory, matches buyers, and works deals.
Superpowers include:
- Lead Generation. A branded investor marketplace, automated sourcing, matching, and nurturing that never sleeps keeps your pipeline full.
- Deal Management. Deals practically manage themselves with pipelines, instant replies, personalized outreach, and calls prepped before you dial.
Next Week in Pillow Talk
As part of our rebrand initiative, we also redesigned and rebuilt the entire Blanket platform!
With the launch of Super CRM, we reached a culminating moment in our product roadmap and a rebuild/redesign was necessary. Everything just feels more.. complete now.
You’ll get a full breakdown in next Tuesday’s edition of Pillow Talk Innovations with my co-founder and Blanket CTO, Sagi Medina.
Good night 😴
Lior Abramovich
Co-founder, CEO
Pillow Talk
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