Setting a rent number used to mean pulling comps by hand, guessing at a cap rate, and hoping the owner didn’t push back. Property Analyzer, Blanket’s rental estimate tool, does that work in seconds: enter an address and it returns a full report backed by premium market data, ready to share with an owner or a prospect.
This short video walks through what the report actually contains and where property managers use it day to day.
Watch the video
Edited and verified by Lior Abramovich, September 2026.
What the report shows
Property Analyzer runs an address through Blanket’s analysis engine and returns:
- An estimated rent with comps. The number is backed by comparable rentals, not a single-source guess.
- Expected cashflow. A month-by-month view an owner can act on right away.
- A 25-year projection. Principal paydown, appreciation, and ROI on one screen, so the estimate isn’t just a snapshot.
- Rent-vs-sell and wealth-building simulations. Built for both intentional investors and accidental landlords who are deciding whether to hold or sell.
- A customizable call-to-action. Every report carries your brand and a way to book time with your team.
How property managers use it
The video frames Property Analyzer around a few concrete jobs:
- Capturing and converting leads from the website. Reports are gated and tracked, so a property manager can see who opened their report and when.
- Advising prospects on wealth-building. Rent-vs-sell and long-term simulations give a property manager something more useful than a single rent figure to show a prospective owner.
- Setting rents with confidence at renewal. A data-backed report gives both the property manager and the owner or tenant a shared number to work from.
- Evaluating new acquisitions. Existing clients who are shopping for another property can get a quick read on it without a manual analysis.
The report’s comps, assumptions, and inputs are all editable, so the final number reflects a property manager’s own read of the market, not just an algorithm’s - the owner sees a company’s judgment on top of institutional-grade data, not just a black-box number.
Where it fits in a workflow
The video is deliberately short because Property Analyzer is meant to be used in the moment, not read about after the fact. Three places it shows up in a property manager’s week:
- On the website, as a self-serve widget. A visitor enters an address and gets a report; the property manager gets a lead. It runs in the background of a site that’s already getting traffic.
- On a prospect call. Pulling a report live while talking to an owner turns a generic pitch into a conversation about their specific property and their specific numbers.
- At renewal. Instead of proposing a new rent and hoping the owner agrees, both sides look at the same comps-backed report together.
Because every input is editable, the report doubles as a way to show local expertise rather than replace it - the comps and assumptions can be adjusted before a report ever reaches an owner.
See it on your properties
Property Analyzer is part of Blanket’s platform today. Details on how it works and how to add it to your website are on the Property Analyzer page.
