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Pillow Talk: Growth

12 issues since June 2025: unfiltered property management commentary from Lior Abramovich, plus the tech shaping the industry.

2026

  1. "How are you getting new owners?"

    How are property managers getting new owners? Referrals led the answers in a Property Management Mastermind thread, then paid lead gen. How to use both.

    #56 · CommentaryGrowthLior Abramovich

  2. Increase your close rate with AI personalization

    Better personalization is the single greatest thing many PMs can do to lift their close rate. How AI makes it affordable for every prospect, no extra BDMs.

    #55 · CommentaryGrowthLior Abramovich

  3. Four Asset Management Revenue Streams

    Four ways to turn advisory work into owner-side revenue: CapEx and renovation planning, growth advisory, financial decision support and premium tiers.

    #51 · CommentaryGrowthLior Abramovich

  4. Let’s set the record straight

    Asset management means two different things. The nuance behind the confusion, why it matters to single-family owners, and how PMs can offer it at scale.

    #41 · CommentaryGrowthLior Abramovich

  5. The 2026 Growth Playbook for Residential Property Managers

    The 2026 residential property management growth playbook: learn how to grow revenue, improve retention, and adapt to declining lead volume.

    #31 · CommentaryGrowthLior Abramovich

2025

  1. Sales Needs a Rebrand

    Is sales really about persuasion? Discover why sales stereotypes persist and how ethical, discovery-based selling can rebuild trust.

    #22 · CommentaryGrowthLior Abramovich

  2. Bigger Isn’t Always Better

    89.6% of single-family rentals belong to mom-and-pop landlords. Why that makes property management hard to scale, and gives small operators a moat.

    #17 · CommentaryGrowthLior Abramovich

  3. The Purple Cow Law

    This week, I’m talking about how to leverage the Purple Cow Law in property management.

    #13 · CommentaryGrowthLior Abramovich

  4. The Key Element Behind Word of Mouth

    Owner referrals have a $0 marginal cost, and referred customers make 31–57% more referrals. Why going above and beyond is the key to word of mouth for PMs.

    #12 · CommentaryGrowthLior Abramovich

  5. Make Your Owner Onboarding an Experience

    Improve owner retention by turning your owner onboarding into a memorable experience that builds trust in the first 100 days.

    #8 · CommentaryGrowthLior Abramovich

  6. The Irony of AI in Property Management

    Is AI replacing property managers? Discover why the real value of AI in property management is making your business more human, not less.

    #4 · CommentaryGrowthLior Abramovich

  7. Sell Trust, Not a Dream

    Property management isn’t problem-free. Here’s why setting honest expectations builds trust, improves owner experience, and reduces churn.

    #1 · CommentaryGrowthLior Abramovich

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